Magazine B Issue #76 - Blue Bottle Coffee
A global byword for specialty coffee, Blue Bottle Coffee was established by the clarinet player-turned-coffee guru James Freeman in 2002. Freeman established firm footing for the brand’s distinct coffee culture based on his experience selling drip coffee from a cart at farmers’ markets. His secret is to focus entirely on the delicate nuances of coffee beans and hospitality-based individualized service. Somewhat of a unicorn in the coffee world, Blue Bottle Coffee has attracted significant investments from Silicon Valley, and has steadily expanded across the US, with far-flung locations in Tokyo and Seoul.
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B is a monthly publication from Korea dedicated to showing the history, identity, and design process of an iconic brand in each issue.
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I love coffee and I LOVE Blue Bottle Coffee. So when this came out, I was so stoked to be able to read more on the brand and their coffee. it has interviews with everyone from different backgrounds and points of view. It really gives perspective and I love that it gives me a more in-depth look at my favorite coffee brand.
Blue Bottle offers great coffee and from a marketing point of view, they did a successful job. This magazine gives a great idea on how and what their customers think of them.