The Urban Dispatch
Behind the Design: Lunar New Year "Known by Few"
Every year, Lunar New Year gives us a moment to pause and reflect on what we want to carry forward — not just culturally, but as a brand and as people. Last year’s Madam Snake, inspired by Lady Bai, became the starting point of a tradition we didn’t fully realize we were creating at the time. This year, we wanted to continue that story in a way that felt just as intentional, just as personal.
