About Us

Our Story.

Living in an urban environment such as New York City, life can be unpredictable. That's why we love and value high-quality gear that simplifies and supplements our lifestyle so we can meet those challenges head-on. We've meticulously scoured the planet to find what we believe to be the most effective and adaptable selection of gear out there. Why should you compromise when you deserve the best?

Our Focus.

Bred and forged by our life within the streets of New York, we look to products that can last the test of time and have an equal balance of usefulness and design.


We work with brands who create the highest quality products that are made to last. 


Each of our products fills a purpose and is able to be used in a number of different situations.  


It needs to add to your style to elevate it. Gear was made to help simplify life but it can also be a part of who you are and how you express yourself. Life can get complicated. We like simplicity in design and our lifestyle. 

Located in New York City.

We're a small team in the Big Apple and we are all passionate about gear, traveling, and having a good time. Although we are from different backgrounds, we all call New York our home and the world our backyard. 

Are you a writer, traveler, or a nomad? Contact us at ambassadors@urbancred.com 

Connect with us @UrbanCredNY on IG and @UrbanCred on FB. We welcome any thoughts, ideas, and suggestions. #UrbanCred #WhatsYourUrbanCred