Welcome to UrbanCred.

We’re a tight-knit team of gear enthusiasts, travelers, and creatives, based in the heart of New York City. Our diverse backgrounds bring a unique blend of experiences, but we’re all connected by a love for exploration—whether it’s navigating NYC’s bustling streets or exploring far-off destinations.

In a city as fast-paced as New York, we know the value of gear that’s high-quality, adaptable, and ready for anything. That’s why we’ve searched worldwide to curate durable, functional products that elevate your everyday life. You deserve gear that works as hard as you do, so why settle for less?

Our Philosophy 

Inspired by New York’s streets, our focus is on products that combine style and function seamlessly.

• Quality: We work with brands committed to creating gear that lasts.
• Performance: Our products perform wherever life takes you, from the office to the outdoors.
• Form: With designs that subtly elevate your style, our gear is crafted to make an impact.

Our Community

Making a Difference We’re committed to positive change. For every purchase, we plant a tree and donate 1% of our annual revenue to environmental causes and impactful nonprofits.

Join the UrbanCred Community Whether you’re an adventurer, a creator, or simply love quality gear, we’d love to connect. Share your journey and discover what makes UrbanCred unique. Join us on our Discord to suggest, help make decisions that drive the brand and more!

Find us on Instagram @UrbanCred_Official, Facebook @UrbanCred, YouTube @UrbanCred or join our Discord by clicking here. Use #WhatsYourUrbanCred to be part of the story.

Our Store

More than a retail space, the UrbanCred store is a place to slow down, explore, and connect. Nestled in Greenpoint, Brooklyn, our storefront combines curated gear with a lifestyle experience centered on community and discovery.

Browse our collection of high-quality bags, accessories, and apparel—then stay awhile. We’ve created a relaxed space with cozy seating, shelves lined with manga, design magazines, and art books to spark inspiration. Enjoy complimentary Japanese beer, Lunar hard seltzer, and H20 while sampling ONYX instant coffee, all on the house. Whether you're here to shop, chill, or get inspired, UrbanCred invites you to experience gear—and the culture around it—in a whole new way.

UrbanCred NYC
42 West St 
102
Greenpoint, NY, 11222