Patagonia, an outdoor clothing brand with an environmental focus, was founded in 1973 by Yvon Chouinard, who since 1964 had been manufacturing pitons (metal anchors used in rock climbing) that would not damage the rock. While insisting on offering the best quality, the brand has contributed to a sustainable society and natural environment by developing eco-friendly materials and returning 1% of its sales back to society. Patagonia has redefined the role of a company and it continues to inspire the outdoor industry and the world.
Magazine B Issue #38 - Patagonia
What are B magazines?
B is a monthly publication from Korea dedicated to showing the history, identity, and design process of an iconic brand in each issue.
Get more B Issues and other beautiful magazines here.