Our Story
Our Story
Gear for the commute, the trip, and everything in between.
We're a small team of gear enthusiasts, travelers, and creatives based in New York City. Our backgrounds are different, but we share a love for getting out there, whether that's navigating the city's streets or heading somewhere far from them.
In a city this fast, you learn what gear holds up. So we search the world for bags and everyday carry that are well made, adaptable, and ready for anything, and bring them together in one place. You deserve gear that works as hard as you do.
What we look for
Inspired by New York's streets, every product we carry has to earn its place on three things.
01
Quality
We work with brands committed to making gear that lasts, and every purchase keeps the maker's original warranty.
02
Performance
Gear that works wherever the day takes you, from the office to the airport to the trail.
03
Form
Thoughtful design that looks as good as it works, and quietly elevates your everyday.
Community
Carry with us.
UrbanCred is built around the people who use the gear. Join our Discord to trade carry tips, get early word on drops, and help shape what we bring in next, or come out to one of our monthly meetups at the store.
Share your setup with #WhatsYourUrbanCred to be part of the story.
Instagram @UrbanCred.nyc
Facebook @UrbanCred
YouTube @UrbanCred
Visit the store
See it in person in Greenpoint.
More than a shop, our Brooklyn storefront is a place to slow down, try gear on, and talk carry with people who use it every day. A few items are only available in store.
UrbanCred NYC
67 West St
Brooklyn, NY 11222
Hours
Wednesday to Sunday, 1 to 7 PM
Closed Monday and Tuesday
Questions? We're here.
Email us at support@urbancred.com and we'll get back to you within two days.
