The denotation of the word “hyphenate” is “to join by a hyphen” and it’s something we may not take even a second to think about outside of reading and writing. Bring the singular word, hyphenate into the world of travel and culture and you’ve got a whole new meaning.
This is what the brand, Hyphenate is most notably known for. It’s a travel-streetwear brand representing hyphenated cultures. Everyone has a hyphen in their identity with some being more clear than others.