Lululemon is regarded as standing at the epicenter of the athleisure trend, offering garments suited not only for workouts but also for daily life and even work. The brand has grown rapidly to secure an exclusive market share that rivals long-standing global sports brand powerhouses, a success rooted in the philosophy of symbiotic brand-customer prosperity that encourages community building centered on local stores and Lululemon ambassadors.
Magazine B Issue #75 - Lululemon
What are B magazines?
B is a monthly publication from Korea dedicated to showing the history, identity, and design process of an iconic brand in each issue.
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