For this episode, we chat with Christopher Mascis. Ever since picking up his first issue from Kinokuniya, he's been a steadfast fan of B Magazine. We talk extensively about our mutual love for the B Magazine, how he connected with B Media, what it was like to work with them, what makes B magazine great, our expectations, and our hopes for what they will do in the future.
Todays Guest: Christoper Mascis
Christopher is the owner of Lift Marketing Group, distributor of B Magazine in North America. He is experienced in the space of business and marketing, with Lift Marketing Group helping to identify, incubate, execute business opportunities in emerging and established organizations and markets.
Todays Topic: B Magazine
Based out of Seoul, South Korea, B Magazine is an ad-less monthly publication that introduces a single brand and goes in-depth with behind-the-scenes, imagery, interviews, and more to see what makes them tick.
In this episode, we talked about...
How we met.
The short of becoming the partner with B Magazine.
International Business Culture shock.
What makes the magazine so great?
What makes a brand so likable?
Branding and Story.
How can branding be done differently?
What would you like to see next?
Trying to figure out how they decided on which brand to cover next.
How a brand thinks about its own identity.
Breaking down what B Magazine is in 3 sentences.
Brand forming our identities.
Website B: https://www.reading-b.com/
Website F: https://www.reading-f.com/
Korean Brand Website: http://magazine-b.com/en/