Helvetica is a typeface that was first developed in 1957 by the Haas Type Foundry in Münchenstein, Switzerland. Created to meet the social demand for practicality in the 1950s, Helvetica was made to be more functional than decorative. It is now widely used in contexts from designs for public spaces and facilities in Switzerland to the digital interfaces of Apple products. Helvetica’s symbolic quality has earned the typeface recognition as a design icon—and as a brand.

What are B magazines?

B is a monthly publication from Korea dedicated to showing the history, identity, and design process of an iconic brand in each issue.

Get more B Issues and other beautiful magazines here.