The Walt and Roy O. Disney brothers founded Disney as a small animation studio in Burbank, California, in 1923. They pioneered modern animation by adding sound and color and creating a streamlined production process. Disneyland, the world's first theme park, opened in Anaheim in 1955. Disney's strategic acquisitions of Pixar, Marvel, and 21st Century Fox solidified its status as an entertainment empire. The launch of Disney+ in 2019 further demonstrated the brand's commitment to new consumer engagement and growth.